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Project Type /

Rebranding, Packaging design, Campaign Shoot, Film, Art Direction, Styling, Collection Bundle

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Founded in 2017 by one of the biggest Peruvian apparel manufacturers, Velour offers high quality, functional, and affordable staple pieces made of the finest Peruvian cotton. Their need for a rebranding was imperative for the brand's positioning strategy to be supported and their growth in the market. Utilizing our field knowledge, and creativity, we aimed to create a softer, high-quality, modern and minimal branding that evoked the brand's core values.

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